<\/a>over 20 years of real experience in sales training, and it shows.<\/p>\n\n\n\nThe book is broken into short, practical chapters, each one tackles a key skill, from reading body language and asking the right questions to mastering the art of negotiation and after-sales service. What makes it work is Mukund\u2019s use of actual examples and dialogue: you\u2019ll read real sales conversations, see where they went off track, and learn exactly how to turn them into wins.<\/p>\n\n\n\n
Even if you\u2019re not in a traditional sales role, you\u2019ll find gems here. Whether you\u2019re pitching ideas to your team, convincing friends to try your favorite restaurant, or negotiating a raise, these principles apply. Mukund\u2019s friendly writing style and clear \u201cwhat to do\u201d checklists make it easy to put his advice into practice right away.<\/p>\n\n\n\n
If you want to get better at influencing people without feeling slimy about it, pick up \u201cDon\u2019t SELL, Make Them BUY.\u201d It\u2019s practical, engaging, and packed with tactics you can use from day one.<\/p>\n","protected":false},"excerpt":{"rendered":"
A straightforward guide to modern selling that feels more like a friendly conversation than a textbook. Mukund draws on over two decades of real-world sales experience to show you how to shift from pushing products to helping customers choose what\u2019s right for them. This book is actually pretty solid if you’re looking to up your […]<\/p>\n","protected":false},"author":2,"featured_media":993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-review","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/posts\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/comments?post=992"}],"version-history":[{"count":1,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/posts\/992\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/posts\/992\/revisions\/994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/media\/993"}],"wp:attachment":[{"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/media?parent=992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/categories?post=992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whywe.net\/index.php\/wp-json\/wp\/v2\/tags?post=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}