Ghatotkacha is a compelling character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of himself?
After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? I would like to appreciate the author for having come up with this unique idea of mixing the incidents from the great epic Mahabharata with marketing lessons. The way they have looked at things that can be extracted from the epic as valuable personal or professional teachings is appreciable.
This book deals with an astonishingly unbelievable relationship between Mythology and marketing…no kidding I was so amazed just hearing about this book. The author has penned the character and life of Ghatotkacha very nicely with marketing skills and lessons. ‘The Ghatotkacha’ half- asur from Mahabharata; the great epic, son of Bheema, one out of five Pandavas. The author narrates the scenes from Mahabharta, centralized on Ghatotkacha from his birth to his death. The author takes out the ideas from the scenes and elaborates on how it is going to benefit in business and marketing field.
First of all, he talks about alliances and partnerships which when one will read the book will find that in Mahabharata everything depended on alliances and so on. Sometimes we have to suffer the loss for the bigger picture means some losses in present are to secure the future which can be observed when Karn killed Ghatotkacha with his Vasva ashtra. This book lodges upon the life of Ghatotkacha (A mighty warrior from the epic saga of Mahabharata). Whose whole life was basically a game and marketing lessons derived from his life events. This book contains intriguing and knowledgeable stories about Ghatotkacha’s and procures specific marketing lessons from each of them.Coming to the narration style language of the book is quite simple yet lucid which makes it more accessible for readers to understand the mythological story and implement the extracted ideas in Market. At the end of every chapter, the author gives a situation and has asked how we would react and approach the situation. It’s a good piece of work and recommended to all. There are a lot of references from Mahabharatha and it makes the story interesting. The author used the existing story but brilliantly incorporated his own skills in conveying it. The strategies he conveyed were practical and useful. I had a great time reading this book.
After reading this book, one can’t even argue with the concept of relating mythology and marketing because the lessons and tips are extremely precise and effective. This book is a perfect and must-read for the ones who are into marketing as well as aspiring entrepreneurs who need to get knowledge and tips in the marketing sector. It was an easy yet intelligible read!