A straightforward guide to modern selling that feels more like a friendly conversation than a textbook. Mukund draws on over two decades of real-world sales experience to show you how to shift from pushing products to helping customers choose what’s right for them.
This book is actually pretty solid if you’re looking to up your sales game. What I really liked about it is that R. Mukund doesn’t just throw theory at you – the guy has over 20 years of real experience in sales training, and it shows.
The book is broken into short, practical chapters, each one tackles a key skill, from reading body language and asking the right questions to mastering the art of negotiation and after-sales service. What makes it work is Mukund’s use of actual examples and dialogue: you’ll read real sales conversations, see where they went off track, and learn exactly how to turn them into wins.
Even if you’re not in a traditional sales role, you’ll find gems here. Whether you’re pitching ideas to your team, convincing friends to try your favorite restaurant, or negotiating a raise, these principles apply. Mukund’s friendly writing style and clear “what to do” checklists make it easy to put his advice into practice right away.
If you want to get better at influencing people without feeling slimy about it, pick up “Don’t SELL, Make Them BUY.” It’s practical, engaging, and packed with tactics you can use from day one.