Devil Does Care : More Bang, Less Bucks!
Book by Pravin Shekar
The book starts with defining who are “Outlier marketers”, they are those who not only think out of the box, they screw the box & shove the envelope. You quickly learn the secrets of marketing on a frugal budget. Truly worth it. Can relate to many things. It lets us look at the business from a whole new perspective.
If you like good stories to sugar-coat marketing medicines that are prescribed for you, then Pravin won’t disappoint you. You get to read how a 10-cleaner company in a Tier-2 city became the Toilet cleaner king of the place by spending just Rs.7350; how OLA did a timely humane activity of saving people’s lives with boats during devastating Chennai Floods in 2015; why an investment company literally gave “free” money to its target audience.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one word: PURPOSE
Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us. Devil Does Care provides examples, ideas, and a direction for you to do more with less!